Following the success of the “Rhonda” TVC, we developed a new Facebook tactic to introduce social media and audience participation into the overall campaign. In a first for Australian television, it gave viewers the opportunity to star alongside Rhonda through a tailored application on AAMI’s newly launched Facebook page.
Viewers were invited to ‘like’ the page, allowing their profile picture to be exported into the 30 second spot, appearing in place of the existing characters in the TVC and adding a new level to the participation of social media and television marketing in Australia. TV is still a real-world experience, as opposed to YouTube, and people still get a kick out of being broadcast around the country.

Now AAMI’s Facebook fans could also be recognised.