As the MasterChef series show, there are a growing number of people that love getting in the kitchen to cook from scratch - but it’s not for everyone.
Busy lives mean people also want good, nutricious food fast. This campaign idea communicates with those people that don’t want to go through hours of preparation and fancy cooking techniques in order that they may finally sit down and relax for the evening.
 Cooking a meal needn’t be such a performance. Who better to tell us this than a great actor like Simon Callow.