AAMI. FIRE AND ICE.
AAMI's 'Remember When' TVC featured an 80's soundalike which we composed called 'Fire & Ice'. The song generated it's own PR, people requesting who sang it.
In real time response to the chat we invited fans to name the band to win tickets to Bon Jovi, this was promoted with our own 80's filmclip featuring elements from the ad. The branded content promo was a great success, due to popular demand it was released in full on itunes.